General Motors Co. unveiled a new electric Chevrolet Silverado pickup Wednesday, a much-anticipated introduction that comes as buzz is growing for the truck’s future rival: Ford Motor Co. ’s F-150 Lightning.

In a virtual presentation tied to the CES tech conference, GM Chief Executive Mary Barra revealed the Silverado EV, a plug-in version of GM’s top seller and biggest profit maker. The rollout of this new pickup—a model expected to hit dealerships in early 2023—is part of a broader push by GM to electrify its global vehicle lineup, moving away from the gas engines that have long powered its cars and trucks.