2. Red zone rushing
Added in with Buffalo’s shift to the ground was their solid showing running the ball in the red zone. The Bills have been effective running in the red zone this season, averaging 3.31 yards per carry, good for third-best in the league. That’s due largely to Josh Allen’s prowess down close to the goal line.
And while Allen was again part of that red zone rushing success, the backs played a larger role against the Falcons.
All four of Buffalo’s rushing touchdowns Sunday came on red zone carries with the first two coming from Allen. But after losing the lead following three straight interceptions by the Bills QB, Singletary provided the next two rushing touchdowns in close to retake control of the game.
“In this offense, we put a lot on Josh’s plate because he’s such a special player,” said Morse. “Whenever you can take something off his shoulders, because sometimes it feels like the world is on his back, run and pass, he’s the main guy. For us, just executing in the red zone is a big thing. And it’s fun to see a running back – the way those guys have hit the holes, the way we’ve all had to adapt as the season’s progressed, especially in the run game, it’s an ongoing process.
“Every week it’s something different. We are always working on something. So, it’s great to end up with points in the red zone any way we can. But those running backs have taken a lot on their shoulders the past two weeks, and really kind of hammered them in, in some big situations.”
Singletary’s two touchdown runs came from six and four yards out to help put the game out of reach for the Falcons come the fourth quarter, though they tried to climb back into it.
Offensive coordinator Brian Daboll went heavy run in the second half. By game’s end the Bills had 15 run plays in the red zone for 62 yards for a 4.1 yards per carry average, more than three quarters of a yard over their season average (3.31). In a place on the field where the yards are hard to come by, that’s quality work.
So, what has changed for Singletary, who just looks like he’s running with more confidence in the low red zone.
“The big guys, I’ve got so much trust in those guys that they’re going to make the right block and make our day easy,” Singletary said. “Give us a lot of one on ones with one guy to beat. That’s all you can ask for.”
And Singletary’s success only served to inspire the linemen that were blocking for him.
“Anytime there’s positive play after positive play, it’s just fuel for an offense,” said Dion Dawkins. “Daboll did a great job of connecting the dots where they needed to be connected and we’re just the pieces and it worked.”
The four rushing touchdowns shared by Allen and Singletary marked just the second time in team history that the Bills have had two players with two rushing touchdowns each in a game. The only other time came in 1978 when Buffalo played the Giants and Curtis Brown and Terry Miller each scored a pair.